Build a World-Class Internet Lead Generation Program

“How to Build a World-Class Internet Lead Generation Program”

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Free Internet Marketing eBook by Peter Geisheker

Learn step-by-step how to build an Internet lead generation program that provides you with a steady supply of fresh leads and new customers.

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This free Internet marketing ebook will be particularly helpful to you if your business is B2B or you sell services.

Get Your FREE Copy here!

Topics covered in this Free Internet marketing ebook include:

* What is inbound content marketing and how to use it correctly to attract targeted people within your industry or niche market to your website.
 

• The biggest secret for being successful with social media marketing for driving traffic to your website and generating leads.
• How to use remarketing advertising to inexpensively increase leads, sales, and brand recognition.
• The 3 stages of an Internet Sales Funnel.
• How and where to advertise on the Internet to drive highly targeted traffic to your website.
• How to convert a much higher percentage of your website traffic into leads and customers by using dedicated sales-based landing pages.
• How you can lower your Internet advertising costs by up to 30% simply by testing different ads to increase your ad click-through-rate.
• Checklists for setting up your website, social media, Facebook advertising, Google advertising, email marketing, and landing pages.
• Recommended Growth Hacking resources.

Increase Your Site Readership

Increase Your Readership - Article marketing

Get Your Business Known:

You have to do what others do not want to.

Article marketing is a branch of content marketing. It is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers.

Remember the article you read online about that great newly released sports car or a review of a high-end vacation getaway? Or maybe you scrolled through the blog post about a new diet that promised to melt away fat if you just followed it exactly. All of these articles were likely part of a larger campaign known as article marketing

Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as intermediaries that help match writers with interested publishers.

The fundamental purpose of article marketing is to attract wider online audiences and increase the number of sales opportunities for products or services offered on websites. The most popular articles support an author’s or company’s reputation as an expert in a specific field and help cultivate a loyal audience. Increased site traffic boosts where their web page ranks in search engine results, which means more people will see the site and have the opportunity to buy what the author is selling.

Some examples of businesses that use article marketing include:

·         Health and wellness service providers searching for new clients

·         Scientific journals aiming to increase subscriptions

·         Online retailers and resellers looking for new customers

·         Travel groups and hotels wanting to increase bookings

Article marketing is one of the fastest, cheapest ways to promote online content and attract new visitors. Here are 4 of the most important factors in a successful article marketing campaign:

1.     Keyword search optimization. Thoroughly research keywords that fit the needs of your targeted niches. Find keywords or phrases containing 3-5 unique keywords, and make sure that competitors use the keywords. This ensures that the keyword actually has value.

2.     Develop article content. Develop article content that addresses the personality and needs of your niche market consumers. Articles can be developed in-house or outsourced to freelance writers for a fee. In both cases, relevant content is the key component.

3.     Submit the article. Submit articles online to article directories with high PageRank scores and make sure to include a resource box with links, description sentences, and your name. Some of the most popular are:

a.     Ezinearticles.com

b.     Helium.com

c.     ArticleBase.com

d.     ArticleDashboard.com

e.     GoArticles.com

4.     Promote the article. Getting eyes on your article is the last step. Promote the article on popular blogs and content aggregators to reach the widest possible audience. Some examples include:

1.     Digg

2.     Reddit

3.     Slahdot

4.     StumbleUpon

5.     Google *

https://www.wikihow.com/Do-Article-Marketing

1.  Identify your market niche. Your niche will determine the type of articles you write, as all of the articles you publish as part of your marketing strategy should testify to your expertise and inspire web surfers interested in your specific product, service or topic to visit your website. For example, if you website is a blog about Japanese food, then all of your articles should pertain to that subject.

2. Choose article titles. The titles you use are extremely important when it comes to attracting viewers and improving your search engine optimization (SEO), and you should therefore take some care in picking them. There are a number of factors that go into creating strong, SEO-friendly titles.

·         Titles should be as short and concise as possible and should accurately represent the information that can be found in the article. Don't make the mistake of choosing a catchy title just to attract attention if the article content does not match up.

·         To factor SEO into your article marketing strategy, research keywords to choose titles that are likely to be searched for by web surfers (high search volume) and that have low competition.

·         Place keyword phrases at the beginning of titles, rather than at the end. For example, an article entitled, "5 Fun Ways You Can Teach Your Bird to Sing" would be more aptly titled, "Teach Your Bird to Sing: 5 Fun Ways."

·         Draw from a variety of resources for article marketing title ideas. In addition to keyword research, you can find title ideas by searching related blogs, drawing from customer FAQs and searching the web for your keywords plus the terms "articles" and/or "blogs."

3. Write high-quality articles. Your article marketing will only be as effective as the articles you write, as low-quality articles are less likely to garnish attention and inspire visitors to your site.

·         When writing your articles forget proper "writing" that you learned in school. Large chunks of content will intimidate your readers. Write your content just as if you were talking to a friend. Try to add bucket brigades as mental breaks that also keep your readers hooked. The more exciting you can make your content, the more visitors and sales it will generate.

·         If the publisher allows you to link to your own website within the article, the body content is a great place to insert article marketing backlinks.

·         Keep your articles between 250 to 500 words. Studies show that most web surfers are less likely to read articles longer than that.

·         Close your articles with a short (2 to 3 sentence) author bio containing a link to your website. This part is necessary to creating article marketing backlinks that can improve your site's SEO. Depending on the publisher, your bio may be placed at the end of the article on the web page, or in a "resource box" area.

5.    Place summaries of your articles strategically within your site. For example, if you have an online winter apparel catalog, you can feature summaries for articles like, "Wear Your Scarf These 5 Creative Ways" and, "Must-have Winter Coats" directly on your product pages. This will engage visitors and inspire them to stay and explore your site.

6.    Share your articles on social networking sites. Additionally, include social media sharing buttons on all of your web pages, so others can share your articles.

A Step By Step Guide To Effective Online Article Marketing

Online article marketing can effectively improve organic search results in a number of ways: Improve visibility for your target keyword phrases Obtain traffic for additional (long tail) keyword searches Assist in building awareness and reputation Increase targeted traffic from other quality-related websites Helps attract more incoming links to your site Help make your website […]

Online article marketing can effectively improve organic search results in a number of ways:

• Improve visibility for your target keyword phrases
• Obtain traffic for additional (long-tail) keyword searches
• Assist in building awareness and reputation
• Increase targeted traffic from other quality-related websites
• Helps attract more incoming links to your site
• Helps make your website more unique and useful

Google’s Panda update showed once again, that it’s important to have high quality, unique content.

The Goals Of Online Article Marketing

Effective article marketing is about writing quality articles that are useful or interesting to your market, using some on your own website and getting some published on other related websites.

Here are our goals for online article marketing for our clients:

• Improving Organic Search Results (Getting found for more keyword searches and helping to increase rankings).
• Help Attract Incoming Links To The Site.
• Building Awareness And Often Reputation Building.
• Increasing Targeted Traffic From Related Sites.
• To Help Make A Web Site More Unique And Useful (e.g. Help educate your readers, help them decide what products/services to buy, etc.).

Make It Easy For Readers To Click Through To Related Products & Services

You want to make it easy for your article readers to get back to the location on your website they were looking at when they clicked to read the article.

For this reason, it’s best to host the articles on your website surrounded by the same or a very similar page template (banner, navigation sections etc) as that on the webpage they were looking at when they clicked through to the article.

It’s ok to host the articles in your blog, but it’s ideal if the blog has the same or similar page template too. We suggest that for most marketers your blog be a part of your main website, not a separate blog web site (See “Where to put your blog for best search engine results“). Put any articles that you do not use on the main website in your blog.

• Include links in your articles to products and services

Add links within the article or at the end of the article (or both) to get people who read the article to click through the main website, ideally to product or service category or item pages related to the article. As you progress with article marketing and get more and more people linking or sharing your articles, these links will help pass additional PageRank to your product and service pages helping them to rank better.

• Add social sharing buttons and announce your articles

Add social sharing buttons (such as Facebook, Twitter, etc) to your articles. Announce each of your useful articles through your social networks and other communication vehicles (like e-newsletters, etc) that you use. If they are truly useful articles some people will share them or link to them, which will help improve rankings and get more people to read them and learn what you have to offer.

Placing articles on your websites help entice visitors to read them why they are looking at related topics they are interested in. Useful articles help convey your expertise and make your webpages more unique (more important than ever after Panda).

In addition, these articles add content to the site that search engines should index and they’ll likely be found in searches. Finally, as you progress with article and social marketing, you’ll likely attract more and more incoming links to your articles from related websites bringing more targeted traffic and helping to increase rankings.

But I Can’t (Or Don’t Have The Time) To Write Articles

Can’t write or don’t have the time to write articles? Here are some ways to get articles written.

Empower your people

Perhaps some of the people who sell or market your products would just love to write articles. See the Crutchfield site mentioned above. Most of those articles and videos were developed by their product marketing folks.

Ask your customers

Perhaps some of your customers can write articles such as case stories like “how we use xx” type of articles.

Hire writers

Ideally, most of your articles should be original, but you could hire writers who specialize in your topics to produce useful articles. There are networks of writers who specialize in many topics. You can find some of them while you are searching for article ideas (See the section above).

As you look for article ideas, search on the names of the authors. Many times you’ll discover the author is a freelance writer who specializes in a couple of fields. Contact them about writing for you. It’s best, to be honest, and include the writer’s name as the author.

Use ghostwriters?

This is an ethical question that I’m on the fence about and have never used myself or for any client. I believe it may be ok to use a ghostwriter (such as a freelance writer who specializes in your field/topic) if you work closely with them, outline your initial thoughts, let them do research for you if needed, oversee the development of the article, work with them to revise the article, and make sure the article is accurate and reflects your knowledge and opinions.

Top Social Media Monitoring Tools

Monitor the Activity of your Social Media Sites

Monitor your Social Media Sites

How many people are you reaching?

How many readers are new? How many repeats?

How long does each reader stay on your site?

You need this information to determine is your Social Media data is valuable to your readers.  Fortunately there are programs to help you collect this information.

The Top Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

1.   Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions.

2.   TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions.

3.   Brandwatch Consumer Research - Our social media monitoring tool, Brandwatch Consumer Research, has a huge range of features and applications. It can track everything from your own channels to hashtags to specific phrases and keywords you want to look at.

4.    (one of my favorites) IFTTT isn’t specifically made for social media monitoring, but it can be easily turned towards it. IFTTT essentially lets you connect up different services so that when something happens on one, it triggers an action in another (or the same if you like).

For example, you could have IFTTT send you an email every time your brand is mentioned. Or you can get an SMS whenever a term specified by a Twitter search query gets posted.

5.   Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best.

6.   Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.

7.   Sometimes we forget that social media doesn’t just include the big players. Forums and messaging boards count too. Boardreader allows you to search for specific terms on a range of different forums to see when people talk about you and what they’re saying.

8.   HowSociable is a handy tool for measuring your and your competitors’ social media presence. 

A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.

9.   TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. There is a web app, chrome ap, or mac app. The Windows app ceased functioning in April 2016.

10.                Mention monitors millions of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page.

The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time. They offer a 14-day free trial.

11.                Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. Simply sign in with your Twitter account for robust monitoring and metrics about your account. You can add your competitor’s Twitter handles to gain insights about their activity too.
Twitonomy shows you details of your Twitter lists, followers and followings, your most popular Tweets, engagement statistics and much more.

12.                Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.  The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more.
Information is taken from https://www.brandwatch.com/blog/top-social-media-monitoring-tools/

I hope it was helpful

Best Traffic Sources for Affiliate Marketing

Best Traffic Sources for Affiliate Marketing in 2019 | High Paying Affiliate Marketing

As an affiliate marketer, it’s important to know what traffic sources are available to you.

The industry is constantly evolving so what may have worked a year or two ago may not necessarily work today. You want to know what options are open to you to build your campaigns around and to expand existing campaigns with. It’s also important to have multiple options because channels eventually mature and advertising rates go up.

To catch you up to speed, here is a list of the best traffic sources for affiliate marketing in 2019.

1. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is one of the oldest ways of generating traffic to your site.

The biggest network for PPC is Google Adwords. You basically create search ads based on Google’s keyword queries and bid a specific amount per click. The paid traffic network charges you based on how many clicks you receive to your site. The other major network to participate in is Bing Ads which is owned by Microsoft.

Pay-per-click advertising can be quite expensive as it is very competitive. However, the search ads very targeted and there are many optimization options available to advertisers. In order to succeed with PPC, you must be up to date with all the best practices and optimization strategies. It’s a difficult channel to compete in, but it can be very profitable if you can figure out how to make it work.

2. Social Media Advertising

Social advertising is another great way to drive traffic to your affiliate offers.

Almost everyone is aware of Facebook advertising by now. But you also want to take advantage of other paid traffic social sites like Instagram, Twitter, LinkedIn, and Pinterest. These sites allow you to target based on various factors such as keyword searches, audiences, interests, and retargeting. While costs are going up, these platforms still tend to be cheaper than Google Adwords.

For the most part, these sites focus on audience targeting. This means that you really have to do your research and understand your demographics. Facebook currently offers the most custom targeting options. They even use AI to help you expand on your existing audience and discover new ones. As a result, the best place to start your ad campaign is on Facebook.

3. Search Engine Optimization (SEO Marketing)

Search engine optimization (SEO) is the strategy you want to go with if you are okay with not getting traffic right away and want to bank on long term growth. With SEO, you are getting organic traffic from Google. Your website is listed in the search results. The results are based on various ranking factors like your site’s loading speed, the number of links pointing to your site, relevance, the domain age, abandon rates, and other factors.

A big part of getting organic traffic is creating content. You’ll need high-quality content for your pages and for promotional purposes. This includes articles, videos, downloadable documents, podcasts, blog posts, and more. You want to use everything in your arsenal to get the word out there about your site. This is what results in links going to your site which tend to be the strongest ranking factor. While it’s one of the most reliable free traffic sources, SEO campaigns can require months of work until you start seeing results.

4. Social Media Marketing

If you prefer to work with free traffic sources, social media marketing is another great addition to SEO.

The whole purpose of this strategy is to build a large following on sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. This will require you to create posts that add value, engage your followers, and work with other influencers in your industry/market.

Like SEO, this strategy requires a lot of time. It can take months to build up a large following on these sites. This can be a lot to juggle since every platform is a little different and you have to post on a regular basis. You’ll have to learn the nuances between each platform and continue creating quality posts to keep your followers hooked. Once you do build a large following, you’ll be able to monetize your social profile with your affiliate offers.

5. Contextual Advertising

Contextual ads are basically an advertisement blocks that show up in the context of the content.

The most common networks for running these types of ad campaigns are Google and Microsoft pubCenter. Your advertisements are displayed in a small text or banner format on various pages. These pages are on partner sites which are sites that run Google Adsense for monetization purposes. Like the PPC ad programs, you are charged on a per-click basis.

There are other networks you can various types of contextual ads on including Media.net, AdBuff, and Chitika. It’s important to note that advertisers tend to see mixed results with these networks. There are also fewer educational resources on how to make your ad campaign work for these networks. Therefore, you want to start with the major networks like Google and Microsoft before experimenting with these alternative networks.

6. Native Advertising

Native ads are advertisements that look like regular articles on media sites.

They are designed to take on the look, feel and function of the publisher’s site. A good example of native ads are related article mentions on CNN. While they are marked as sponsors for the site, the reader isn’t able to tell that it wasn’t an article created by CNN until later.

Native ads work great for affiliate marketers if they know their numbers. You are charged on a CPM basis which means a specific rate for every 1000 views you receive. To make native campaigns work, you have to make sure that it reads like an article, is authoritative, adds value, and matches the voice of the publisher site. The most popular native networks include Revcontent, Taboola, Outbrain, MGID, and Yahoo Gemini.

7. Display Advertising

While this is the oldest format you’ll find on the list, it’s still an effective way to reach your target customers.

Display advertising networks will show your ad in various ways including banners, blog posts, pop-overs, pop-unders, exit pop-ups, mobile app ads. While this can be disruptive, the whole point of display advertising is to get the most exposure and reach you can possibly get.

This is probably not the best traffic source for you if you are working with a very niche offer. If you are marketing a broad offer like weight loss, dating and health, campaigns on these networks seem to work better. Some of the popular networks include BuySellAds, Adblade, and Advertising.com. You can also choose to approach site owners independently to buy an advertising spot instead of working with these networks.

8. Email Advertising

One of the most underutilized traffic sources is email ads.

There are many email newsletters (often called ezines) publishers that will sell advertising space in their newsletters. Some will often rent out their list for an email blast. In many cases, it’s often better to generate leads from these campaigns rather than redirect users directly to your affiliate offer.

It can be challenging to find a list of publishers to advertise with. One of the more reliable sources is called Directory of Ezines which is run by Charlie Page. Alternatively, you can look for email newsletters publishers on your own to see if they’re open to selling you a sponsorship spot. But be on the lookout for lesser-known email ad networks as well. Many affiliate marketers have reported using various networks with varying degrees of success.

Conclusion

Whether you’re a new affiliate marketer trying to figure out how to drive traffic to your offers or an experienced affiliate a marketer looking to expand your campaign, this list will serve as a valuable resource.

It’s always best to start with the most reliable networks before you expand on to lesser-known traffic sources. This is especially the case if you’re looking to promote a niche offer.

Another thing you’ll want to do is to ask your affiliate manager to raise your commission rates. Sometimes you will have to negotiate with your affiliate manager to get higher rates. But if you prove that you can deliver on your end, managers won’t hesitate to give you the pay raise you need to make your campaigns work.